Value Investing is an investment strategy focused on buying assets that appear to be undervalued compared to their intrinsic value. Investors look for companies whose market price may not fully reflect their financial strength or future potential.

Value investors typically analyze factors such as earnings, cash flow, debt levels, and business fundamentals. The goal is to purchase quality assets at attractive prices and hold them until the market recognizes their true value.

Famous investors such as Warren Buffett have popularized value investing as a long-term approach to building wealth.