Home > Investment Dictionary > Active Investing

Active Investing

Active Investing is an investment approach in which an investor actively selects assets and aims to achieve returns that exceed the average performance of the market.

Unlike passive investing, where an investor simply buys an index fund or ETF and holds it for many years, an active investor regularly analyzes the market, studies company financial reports, and makes decisions about buying or selling investments.

The primary goal of active investing is to outperform a market index such as the MSCI World or S&P 500. To achieve this, investors may use various methods of analysis, including fundamental analysis, technical analysis, and the evaluation of market trends.

However, active investing requires significant knowledge, time, and discipline. In addition, numerous studies have shown that most retail investors—and even many professional fund managers—find it difficult to consistently outperform the market over the long term.

An investor independently selects shares of Microsoft, Apple, and SAP, expecting them to generate higher returns than the broader market. This approach is considered active investing.

Related Terms

  • Passive Investing
  • ETF
  • Index Fund
  • MSCI World