Passive Investing is an investment strategy focused on matching the performance of a market index rather than trying to outperform it. Investors typically achieve this by investing in index funds or ETFs that track broad markets.

The goal of passive investing is to keep costs low, reduce trading activity, and benefit from long-term market growth. Instead of constantly buying and selling assets, investors regularly contribute money and hold their investments for many years.

Passive investing has become increasingly popular because it is simple, cost-effective, and historically has outperformed many actively managed funds over the long term.